The Lord Willy's TARTAN. Est. 2006.

The small label that you may have noticed appearing, not just on the site, but also on our all new products, is a poignant reminder of our cherished heritage.

It represents the Lord Willy’s Tartan, which we developed back in 2006 with our dear friend and President of Holland & Sherry, Dougal Munro. A year later, it was registered with the Scottish Tartan Authority.

Woven in the company colors, Lilac, Navy and Grey, the design proved to be extremely versatile and hugely popular over the years, gracing catwalks, film sets, alters, winner’s enclosures and numerous other notable events.

With a distinctly masculine tone, we are pleased to report that the tartan will now be ever-present in our new collections as we evolve the Lord Willy's brand into the future.